This 1-day hands-on course introduces participants to the fundamentals of creating engaging videos and visual stories using Generative AI tools. Participants will learn how to turn ideas and information into clear stories, develop scripts and storyboards, generate visuals and video clips, and edit them into professional short videos. From storytelling and visual composition to AI prompting and video editing, this course equips learners with practical skills to create videos for presentations, workplace communication, public education and stakeholder engagement.

Things to bring during the course:

• Laptop with internet access
• Smartphone and charger
• Earphones/headset
• Email account to access AI tools

Objective

By the end of this course, participants will be able to:

• Understand the fundamentals of video creation and storytelling.
• Identify suitable video formats for different communication purposes.
• Structure short videos using simple storytelling techniques.
• Use Generative AI to develop video ideas, scripts and storyboards.
• Apply basic composition, camera shots, angles and visual sequencing.
• Create effective prompts for AI-generated images and video clips.
• Combine AI-generated content with smartphone footage where appropriate.
• Edit and export short videos for presentations and workplace communication.
• Apply responsible AI practices when creating video content.

Outline

1. Introduction to Video Creation

• Fundamentals of video communication
• Common workplace video applications
• Understanding the video production workflow
• Planning before creating

2. Video Formats and Visual Communication

• Horizontal, vertical and square formats
• Choosing formats for presentations and digital platforms
• Understanding video length and audience attention

3. Fundamentals of Video Storytelling

• Identifying audience, purpose and message
• Creating an effective opening hook
• Hook → Problem → Insight → Solution → Action
• Turning information into a simple story

4. AI-Powered Scriptwriting

• Using Generative AI for video ideas
• Creating scripts with AI
• Writing narration and on-screen text
• Refining AI-generated scripts

5. Storyboarding and Visual Planning

• Introduction to storyboarding
• Breaking scripts into scenes
• Types of camera shots and angles
• A-roll vs B-roll
• Planning visual sequences

6. Creating Visuals and Videos with AI

• Introduction to AI image and video generation
• Writing effective visual prompts
• Text-to-image and image-to-video
• Maintaining visual consistency

7. Video Production

• Basic smartphone filming techniques
• Composition and framing
• Lighting and sound fundamentals
• Combining recorded and AI-generated content

8. Basic Video Editing and Exporting

• Trimming, sequencing and arranging clips
• Adding text, captions, music and transitions
• Reviewing and improving the video
• Exporting videos for presentations and digital communication

Who should attend

This course is suitable for professionals who want to create engaging videos for presentations, workplace communication, public education, training or stakeholder engagement. It is ideal for beginners, corporate communications teams, public officers, trainers, educators and professionals who want to use AI to create video content more efficiently.

No prior video production or AI experience is required.

Methodology

Training is conducted through step-by-step trainer demonstrations, short explanations and guided hands-on practice. Participants will use AI tools to develop ideas, scripts, storyboards and visual assets before creating and editing their own short video under the guidance of the trainer.

The programme follows a practical workflow:
IDEA → STORY → SCRIPT → STORYBOARD → CREATE → EDIT → PRESENT

Santhanaram Jayaram's Profile

Santhanaram Jayaram has more than 28 years of experience in both the private and public sector including Financial Services - Retail and Learning and Development. Qualified for the Million Dollar Round Table in 2005, 2006 & 2007. Author of Ram up your Laughter. Appeared on National TV, Radio, Print. Current Board of Director for a Credit Co- operative with over 43,500 members (Telecoms Credit Co-operative) and Director of Security companies - Security Masters and Secure Guard.

With his versatility, engaging presence and diverse industry experience in hosting, facilitating and relating to a diverse group ranging from the PMETs to the C-suite, such as Lee Kuan Yew's School of Public Policy’s Senior Management Program, Regional Agency Workshop QBE Insurance, Regional Symposiums Strategic Project Management: Greater Business Results in Uncertain economy, Project of the Year Award by Project Management Institute Singapore, Ram has also appeared in Print, Radio ,National TV and on Netflix.

Besides personalising and customizing trainings to multi-national corporations, universities, and private associations, he also specialises in helping top level executives to improve their operational efficiencies; relate better thru communication skills, pioneer creativity thru design thinking skills, become better leaders thru leadership and people management, deliver greater service excellence and move up the next level thru career coaching.

Ram’s Qualifications: 

• Master of Business Administration (Oklahoma City University)
• Bachelor of Science (Hons) (University of Bradford)
• Master NLP Practicioner (American Board of Neuro-Linguistic Psychology)
• WSQ Advance Certification in Training and Assessment (ACTA), Workforce Singapore
• Certified in Train-the-Trainer Certification Program - Bringing Out the Best in Yourself at Work
• Certified in IDENTI3 Level 2 Accreditation
• Certified in Belbin Team Role Accreditation
• Certified Practitioner and Trainer in FIRO-B® and FIRO-Business® Instruments (CPP Asia Pacific)
• Certified Practitioner and Trainer in Enneagram Spectrum of Personality Styles

Selected Client Organizations:

• Daimler Financial Services
• Marina Bay Sands
• Resort World Sentosa
• Starbucks
• Singapore Airlines
• Mcdonald’s
• Port of Singapore Authority
• SMRT
• UOB Bank
• UBS Bank